VUSE
Charge Beyond
I worked for 3 years in globally campaigns for Vuse, the vape brand of BAT (British American Tobacco).
The limitations around tobacco advertising inspired us to push to creativity and innovation.
My functions as art director were from designing the look&feel of the key visuals of different campaigns (some of them including the organization of photoshootings), to collaborate in product videos with art direction and storyboards.
Also for each campaign we worked on creative activations, then each country implements it to its market.
Key Visuals
Key Visuals
Key Visuals
Key Visuals
Key Visuals
Key Visuals
Key Visuals
Key Visuals
Photoshootings
Photoshootings
Photoshootings
Photoshootings
Photoshootings
Photoshootings
Photoshootings
Photoshootings
ePod 2 Campaign
Photographer: Jose Afterol | Location: Gran Via, Madrid
Our objective was to show attitude using the new product and the movement of the city in the background.
Brandshoot
Photographer: John Valentine | Location: Madrid
The goal was to have a library of images showing different scenes from the creative class while using Vuse products, with different angles and perspectives to give dynamism to the designs.
3 days/nights
6 models
7 locations
Digital idea
Digital idea
Digital idea
Digital idea
Digital idea
Digital idea
Digital idea
Digital idea
IDEA
An interactive flavour narrative for users to explore both sides of the Authentically Bold collection.
A digital interactive platform that will narrate, through beautiful animations, what the flavours Peach Leamon and Raspberry Lychee are all about.
Web Experience Framework
Depending on which button you pressed you saw one animation or another.
