ATREVERSE ES...
Bilbao BBK Live is a music festival held every summer in Bilbao that is sponsored by San Miguel.
Create a concept that aligns with the new brand positioning and meets three specific needs:
- Generate interest/role beyond the framework of the festival.
- It had to be able to be transferred to different moments of the festival-goer's Journey (pre, during and post Festival).
- An attractive, differential and memorable brand experience within the framework of the festival.
San Miguel ft Bilbao BBK Live ft
San Miguel ft Bilbao BBK Live ft
San Miguel ft Bilbao BBK Live ft
San Miguel ft Bilbao BBK Live ft
San Miguel ft Bilbao BBK Live ft
Backstage
Backstage
Backstage
Backstage
Backstage
Backstage
Backstage
Concept
We created a BUCKET LIST that encourages, celebrates, and applauds the idea that ‘Daring is writing a list of things to do… and doing them.’
Activation
In addition to creating the presentation spot, we managed the entire festival activation, including conceptualization, design, and production of the branded space at the venue.
San Miguel Backstage
We curated an exciting space, inspiring attendees to transform their appearance and engage in interactive games for a chance to win prizes like tote bags, cup holders, and key rings.
