Grab a glass of wine and let's get started ↓
CHALLENGE
Redesign the website of the Albariño wine, Pazo Cilleiro.
A wine from the Muriel Wines group produced in Rías Baixas, Galicia, characterized by being made with native grapes.
The vineyard location and Galician coastal hues enabled us to create a distinctive brand image.
Lora
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We use the Lora font for headlines due to its classic yet modern appearance.
Poppins
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For body text, we will use Poppins for its clean, modern, and neutral design.
We selected the color palette inspired by the environment surrounding Pazo Cilleiro wine, the coast, and the land.
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LEARNINGS
Competitors analysis insights.
- One of the common initial impressions from the various analyzed websites is that they share a polished yet casual image, with a focus on lifestyle photos.
- Some websites don’t showcase all wines at a glance.
- They present the brand’s story dynamically.
- Not everyone is a wine expert, so the information should be enriching for any user, regardless of their knowledge of viticulture.
HOME
DYNAMIC HISTORY
To avoid an endless scroll of a story that few users are usually interested in, we designed the content in a horizontal scroll.
STORYTELLING
The website operates as a brand storytelling platform, with each piece of content leading to another to keep the user engaged on the page.
VALUES
Transmitting the tradition and care in the crafting of wine
PRODUCT
The web narrative always concludes with access to wine purchasing.
