MAKE YOUR

STEPS COUNT.

MANIFESTO

Life is like a long walk.
We come to the world with no direction, but there is no time to figure it out.
We just start taking steps and wondering where they will take us.
Soon we realize that those steps can change things for the better.
And we feel the need to make a difference.
We take clumsy steps.
Steps that will lead us to new ones. Or perhaps nowhere.
Steps that will change our life forever. Or the lives of the people around us.
Some steps will need to be courageous. Who knows, maybe they change history.
Eventually we will find out that there is no such thing as an easy step.
We will fall several times, or we won’t get as far as we thought we would.
The important thing is keep moving forward.
Because our steps in the world have to mean something.
We have to make them count. Don’t we?
BRIEF

"Come up with an original concept for Xiaomi"

We chose a smart bracelet as our star product. The insight we identified is how obsessed people have become about the number of steps they take daily. So we created a campaign focused on the meaning of those steps.

We won a Gold Drac Novell in the print category

To generate a more significant impact we chose a series of social movements to get deeper into the meaning of those steps.